SVEN PELS

BRANDING

GUIDELINES

ADVERTISING

TYPOGRAPHY

PAINTINGS

FONTS

Amsterdam based Graphic and Brand Designer, working remotely with clients across the globe. I transform concepts into impactful visuals, merging aesthetics and strategy to craft cohesive Brand Identities and striking designs with a keen eye for detail.

BRANDING

COLOUR©5

Branding for Branding Agency. Logo, Color Palette, Image Look and Feel, Typography Direction, Webdesign.

MACU

Branding for Yoga and Healing Studio. Logo, Color Palette, Image Look and Feel, Typography Direction, Print Materials.

LOFI LEMONS™

Branding for Music Studio. Logo, Color Palette, Image Look and Feel, Typography Direction.

THE VILLAGE

Branding for a holistic daycare / workspace company. Logo, Color Palette, Image Look and Feel, Typography Direction.

OFF/COLOR CO.

Branding for Graphic Design Studio. Logo, Color Palette, Image Look and Feel, Typography Direction, Print Materials, Website.

GUIDELINES

MIGUEL’S

Brand Identity Guidelines for an olive oil brand. From logo structure to typography and from tone of voice to image direction.

NUA NUA

Brand Identity Guidelines for a gender neutral skincare brand. From logo structure to typography and from tone of voice to image direction.

SCOTCH & SODA

Brand Identity Guidelines for a global clothing brand. From logo structure to typography and from tone of voice to image direction.

ADVERTISING

SCOTCH & SODA

Fall Lookbook, Cover and Layout.

Amsterdams Blauw Denim Lookbook, Cover and Layout.

Fall Jackets Campaign. Graphic Identity, Background Painting, Advertising, Print.

Instore Showcard Prints.

TYPOGRAPHY

THE BOLD FONT

Fun font with millions of downloads.

Used by: The Minions (The Rise of Gru), Adam Sandler & Kevin James (Home Team), Super Mario & Luigi (Super Mario Bros. Movie) & many more…

TYPE FOuNDRY

After the succes of THE BOLD FONT I turned that one font into a type foundry and created an alphabet of fonts. Wait, what?! I created a font for each letter of the alphabet.

THE BOLD FONT – TYPE FOUNDRY

BRANDING

FONTS

PAINTINGS

Thanks for checking out my design portfolio. Feel free to explore more of my work, from my BRANDING agency, and bold FONTS at my type foundry, to my unique PAINTINGS over on my art website.